4AM Worldwide: Agile, Strategic, Creative, Digital

Anand Nair, Co-Founder and Chief Creative OfficerBrands are not built overnight. Most companies need support in planning and executing their marketing strategy that helps achieve their sales targets while also keeping an eye on the long term impact on the brand. At the core of both these objectives sits a strong creative and strategic partner. An example of one such partner is 4AM Worldwide. Established over a decade and a half ago, 4AM Worldwide focuses on creating custom stories for various clients through strategic insights, compelling creatives, perfect execution, and close partnerships with their clients.

“We work closely with clients, almost as an extended arm to their marketing teams, to understand their business objectives and design strategic solutions articulated in the most creative manner,” says Anand Nair, Co-founder and Chief Creative Officer of 4AM Worldwide. This collaboration has resulted in forging mutually rewarding and long lasting partnerships with numerous clients across diverse sectors. The company’s solutions are rooted in comprehensive research, key consumer insights, and last but not the least, effective articulation that builds a seamless connection with the audience.

Strategic creative solutions
4AM Worldwide offers comprehensive services across the advertising, digital, animation, and experiential spectrum. The company’s digital solutions include every thing from social and search, to web development and ORM as well. With its branding & design services, 4AM Worldwide helps clients navigate the brand building journey right from Naming and Identity Design to Brand Architecture and Management. They extend this into corporate communication requirements ranging from Annual Reports and Presentations to Mascot Design and Packaging. The company creates Integrated Campaigns across Print, Outdoor, Television and Radio.

Businesses can also leverage 4AM’s Events and Exhibitions services that include Product Launches, Conferences, B2C Exhibitions and Onground activation. The company with its Film and Animation services, helps clients with the entire range of audiovisual communication right from Title Credits Design for films and web series, TV Commercials, TV Channel Identity & Packaging to Corporate Videos and Animated Videos for Social and Interactive Media. “We combine efficient collaboration across our teams with strong creative execution capabilities to ensure the client gets the most relevant and effective solution across mediums,” adds Anand.
Leading with Impact
Since its establishment, 4AM has partnered with businesses across different sectors and been part of many success stories. One of India's largest diversified conglomerates, Piramal Enterprise partnered with 4AM to lay the foundation for their brand in the BFSI space. The 4AM team identified all communication in the housing finance category as being aspiration led and linked to home ownership. To break through this clutter, 4AM drew attention to the business and service focus that Piramal brought to the table and articulated their positioning as “Loan se Pehle log”. After the formation of Piramal Capital & Housing Finance, 4AM worked with the PCHF team to position the business with the articulation of thinking big "Bada socho". This helped create a recall for PCFH as an enabler and a force that empowered people and businesses to chase their dreams. The 4AM team launched multiple products like SUPER loans and Advantage Loans and created integrated campaigns including films, outdoor, print and radio.

The company is leveraging the growth of digitization in India with a focus on technology & digital driven creative services

Flipkart’s retail team also leveraged 4AM’s services to design all packaging and catalogue content for many of their Private Labels. The ability to manage everything from photography, product videos, 3D Modeling to all content and design requirements for their catalogues content was a key differentiator that helped 4AM stand out as the perfect communication partner. Flipkart also worked with 4AM to execute case study videos of various brand associations. Each of these videos describe Flipkart’s successful partnership with brands such as Apple, Google, Intel, Mars Petcare, and more and were designed by 4AM’s in house animation team, right from script to screen.

One of India’s finest tile brands, HR Johnson collaborated with 4AM to raise the bar for all of its marketing communications. Right from ensuring the most effective use of the brand ambassador to creating relatable communication across all target groups, 4AM truly worked as an extended arm to deliver some great work. The team at 4AM regularly suggested innovative ideas for onground activation, experience centre related communication and contractor focused engagement.

Besides these three, 4AM has worked with large corporations from different industries helping them establish their brand in an efficient and memorable manner.

An impetus to technology fuelled creativity
The pandemic has brought with it a steep learning curve. Companies have learned to work remotely, and going forth the expectation is that most companies will pursue a hybrid model. 4AM Worldwide has been operating in that manner even prior to the pandemic where the Mumbai and Bangalore offices have been collaborating across numerous projects in a remote working manner. The last eighteen months have helped 4AM leverage this understanding of working in a hybrid manner and respond rapidly to the growing demand for digitization in India. Over the past five years, the company has doubled its turnover and received awards and recognition from various
industry and government bodies.

“We hope to continue to delight our clients. There is no choice but to be creative - we are after all in the business of creativity. But true satisfaction comes from having been effective and that's unfailingly the source of client delight,” concludes Anand.