Blackboard Communications: Redefining Brand Experience
The needs of brands and their audiences have set off a boom in the brand experience space. What used to be an afterthought or bolt-on to a traditional integrated campaign is now considered worthy of special attention. Possible brand experience executions have expanded from basic sampling into a variety of unpredictable forms and strategy now plays an increasingly important role in it. Because of this, a new wave of trends is shaping the brand experience industry. Riding the wave of trends is Mumbai-based Blackboard Communications, a trusted brand experience agency offering bespoke experiential and event production solutions to propel brands to the industry forefront.The company creates experiences where people can connect with brands the same way they connect with each other.
The founders further speak volumes about their company along with its fortes
Narrate the inception story of Blackboard Communications.
Ankita Vasaikar: The short answer is that events birthed us all a second time. The three of us had a shared goal of intricate storytelling through manifestation of creative experiences. The fact is that we all individually stem from the industry and were fortunate enough to have our paths intersect early on.
At some time, Lady Fate had us working together in pairs on various assignments and projects. Full credit to Amit to recognize our individual strengths of creativity, client relations and operations and to craftily implant the entrepreneurial seed in my mind and Aditya’s mind too. The energy to establish a new benchmark in the events space where creativity knows no boundaries was infectious and helped us grow courage wings to leap and has remained since
Aditya Patni, Founder & Director of Client Servicing
Throw some light on the challenges that exist in this space. How does Blackboard Communication address them to stay ahead of the game?
Aditya Patni: As a start-up, the biggest challenge is to see how much do your clients trust you to do business with you because it’s not about the brand you're building in the earlier years but the credibility that you build with them over the past years.
And I think, given our experiences into the industry we sailed quite well with that one. The world of events works with the quote ‘You are as good as your last event’ so there is no scope for an error or a glitch.
What makes Blackboard Communication stand out in the crowd?
Amit Singh: We are known to challenge the status-quo, innovate, renovate and ideate constantly. We let our passionate work show and speak for itself.
As we speak, brands trust us for the expertise, dynamic and versatile ideas knowing that we can put
a spin on the mundane and offer audiences that personal touch, which events are all about.
We consider ourselves privileged to share the spotlight and have worked with some of the most renowned and leading brands around the world. We thrive on the thought, “Your limitation – its only your imagination”.
Amit Singh, Founder & Director of Production
When we say, “We create experiences” or “We are here to tell your story”, we literally mean it!
Tell us about the dextrous team of Blackboard Communications.
Aditya Patni: Being an agency, we offer a very flexible work environment with work from home once a month or no-question-asked holiAnkita Vasaikar, Founder & Creative Director Amit Singh, Founder & Director of Production Aditya Patni, Founder & Director of Client Servicing Ankita comes with a 10-year experience in lifestyle & luxury brands. She holds strong client relationships across the globe,
across industries and across challenges.
Amit is the man behind the scene with simple yet phenomenal skills. He’s a veteran in the industry & has a solution for every situation. Aditya’s knowledge & passion towards brands, shows in his labour of love.
He has a decade of experiential marketing experience & has helped build many brands. days around parents/spouse/children birthdays. Our work ethos reflects a conducive environment for growth. We believe our team at Blackboard Communications is self-motivated and self-driven, all participative and fire in their bellies.
How has the journey been over the years?
Amit Singh: Blackboard Communications was built on very simple but powerful ideologies which we keep close to our hearts. Besides sweat, blood and guts, we have each poured a part of our souls into the firm. We say that passionately because we take pride in it being 100 per cent self-built.
More importantly, we are elated to have planned, curated and executed iconic national and global events.
How do you plan to carve a niche in the coming years?
Ankita Vasaikar: Taking the road less travelled excites us. Blame us for being an emphatic, creative and inquisitive bunch but we truly believe it has single-handedly helped us nurture our business and create impactful experiences.
Adapt or be left behind is a truth we often chant and given the current circumstances COVID-19 surrounds our nation and the world with, Blackboard Communications is crafting game-changing digital experiences for our clients which means while events always meant offline networking, with the current world situation of pandemic we are doing virtual events which is online networking & engaging for our clients & audiences.
We see this as a temporary shift for now but with changing times we have taken the correct measures to keep our clients interested.
Amit Singh, Founder & Director of Production
Amit is the man behind the scene with simple yet phenomenal skills. He’s a veteran in the industry & has a solution for every situation.
Aditya Patni, Founder & Director of Client Servicing
Aditya’s knowledge & passion towards brands, shows in his labour of love. He has a decade of experiential marketing experience & has helped build many brands.
Ankita Vasaikar, Founder & Creative Director
Ankita comes with a 10-year experience in lifestyle & luxury brands. She holds strong client relationships across the globe, across industries and across challenges.
We consider ourselves privileged to share the spotlight and have worked with some of the most renowned and leading brands around the world. We thrive on the thought, “Your limitation – its only your imagination”.
Amit Singh, Founder & Director of Production
When we say, “We create experiences” or “We are here to tell your story”, we literally mean it!
Tell us about the dextrous team of Blackboard Communications.
Aditya Patni: Being an agency, we offer a very flexible work environment with work from home once a month or no-question-asked holiAnkita Vasaikar, Founder & Creative Director Amit Singh, Founder & Director of Production Aditya Patni, Founder & Director of Client Servicing Ankita comes with a 10-year experience in lifestyle & luxury brands. She holds strong client relationships across the globe,
across industries and across challenges.
Amit is the man behind the scene with simple yet phenomenal skills. He’s a veteran in the industry & has a solution for every situation. Aditya’s knowledge & passion towards brands, shows in his labour of love.
He has a decade of experiential marketing experience & has helped build many brands. days around parents/spouse/children birthdays. Our work ethos reflects a conducive environment for growth. We believe our team at Blackboard Communications is self-motivated and self-driven, all participative and fire in their bellies.
Brands trust us for the expertise, dynamic and versatile ideas knowing we can put a spin on the mundane and offer audiences that personal touch, which events are all about
How has the journey been over the years?
Amit Singh: Blackboard Communications was built on very simple but powerful ideologies which we keep close to our hearts. Besides sweat, blood and guts, we have each poured a part of our souls into the firm. We say that passionately because we take pride in it being 100 per cent self-built.
More importantly, we are elated to have planned, curated and executed iconic national and global events.
How do you plan to carve a niche in the coming years?
Ankita Vasaikar: Taking the road less travelled excites us. Blame us for being an emphatic, creative and inquisitive bunch but we truly believe it has single-handedly helped us nurture our business and create impactful experiences.
Adapt or be left behind is a truth we often chant and given the current circumstances COVID-19 surrounds our nation and the world with, Blackboard Communications is crafting game-changing digital experiences for our clients which means while events always meant offline networking, with the current world situation of pandemic we are doing virtual events which is online networking & engaging for our clients & audiences.
We see this as a temporary shift for now but with changing times we have taken the correct measures to keep our clients interested.
Amit Singh, Founder & Director of Production
Amit is the man behind the scene with simple yet phenomenal skills. He’s a veteran in the industry & has a solution for every situation.
Aditya Patni, Founder & Director of Client Servicing
Aditya’s knowledge & passion towards brands, shows in his labour of love. He has a decade of experiential marketing experience & has helped build many brands.
Ankita Vasaikar, Founder & Creative Director
Ankita comes with a 10-year experience in lifestyle & luxury brands. She holds strong client relationships across the globe, across industries and across challenges.
