In this constantly evolving modern world, constrained with a busy lifestyle, people's food habits have put them through significant food and nutrition loss, and hence the food and nutrition industries have evolved to provide for it through dietary supplements. Though, supplement consumption dates back to the mid-20th century, it is since the past few years that the industry has witnessed great demands from the consumers category. According to MarketsandMarkets, the Dietary Supplements market size is estimated at $155.2 billion in 2022, and it is projected to grow at a CAGR of 7.3 percent to reach $220.8 billion by 2027.

The growth of the global market is estimated to be driven by the increasing health awareness among consumers for nutrition. Moreover, since pandemic, coming across life threatening health issues, the world has largely turned to herbal dietary supplements segment. The herbal dietary supplements have witnessed prolific growth in terms of value sales recently. This rising demand for herbal supplements is the resultant of people's rising awareness about the health benefits associated with the consumption of plant-based food products, including health consciousness drive amongst consumers.

According to IMARC Group, the India dietary supplements market reached a value of Rs.376.3 billion in 2021, and is expected to reach Rs.847.9 billion by 2027, exhibiting a CAGR of 14 percent during 2022- 27. Well, the dietary supplements in the market are available for all age-groups in the form of tablets, capsules, liquids, powders, soft gels, and gel caps, however on the basis of function, they come as, additional supplements, medicinal supplements, and sports nutrition supplements. The rising instances of vitamin deficiency and growing awareness about the health benefits of dietary supplements are driving the growth of the adults segment. Today, pertaining to such pragmatic demands for traditional and herbal dietary supplements there many Dietary Supplements Startups have also come into existence, including the already existing companies, to provide for the market needs.

Understanding the current trends and opportunities, this issue of Startupcity magazine brings you a list of ’10 Best Dietary Supplements Startups – 2022’ which were selected by comprehensive examination by industry CEOs, VCs, CXOs and our editorial board.