The Evolved Food Consuming Behavior: Today, with more people realizing healthy eating is not about going on a diet but about doing a wholesome investment for long-term life, the intentional eating is rising exponentially. Also, over the time the overall diets have been changed significantly and new trends are emerging for foods that we consume. This constantly evolving food selections, availability and science gives birth to many diet trends that include flexitarian, organic, functional or value, plant based (vegan food) and gluten-free diets, which are paramount in order to maintain the general and oral health of individuals. With the onset of this huge demand for plant based food products, there have been numerous industry players and startups that rose to the occasion to try their luck in feeding the current demands of vegan food.

Advantages: Over the last few years, especially in the post pandemic era the demand for plant based meat is increasing significantly, mostly because of its nutritional benefits such as being rich in calcium, antioxidants, and phytonutrients. Additionally, the rising awareness of various health benefits offered by plant-based food products has increased the consumer base of this industry. Plant-based products help maintain blood pressure levels and lower the risk of heart disease, stroke, prostate cancer, colorectal cancer, cholesterol, and premature death. Moreover, the growing production of plant-based meat alternatives in the Asia Pacific region provides significant growth opportunities.

Nothing will benefit human health and increase the chances for survival of life on earth as much as the evolution to a vegetarian diet

Market Endeavor: The plant-based food market is highly fragmented in nature, with several small and medium-sized companies and new players. These players have implemented various strategies to expand their product offerings and global footprints which is why the industry witnessing constant launches, agreements, collaborations, partnerships, expansions, and acquisitions. Owing to this, the plant based food market is expected to grow at a CAGR of 12.4 percent from 2022–2029 to reach $95.52 billion by 2029.

StartupCity, magazine in this issue presents a list of ‘10 Best Vegan Food Startups – 2023’ who have leveraged their extensive industry expertise and experience in providing excellent services. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.