E-commerce in India has transformed the way buying and selling of products is done. Much of this growth can be attributed to increasing dissemination of smartphones and cheaper internet. In fact, India is set to be the next big market for B2B e-commerce with more and more entrepreneurs pouring in resources to leverage it. Being one of the biggest economies in the world, India is set to enrich the B2B experience as well since huge investments are being made from the global players. The current GDP in India is $2.6 trillion and is set to reach $3 trillion by 2020. Out of this, $39 billion was contributed by the e-commerce market alone in 2017 and will reach $64 billion in 2020.

At present, a horde of new B2B commerce ventures are taking the market by storm. With all the connected multiple touch points, e-commerce is no longer imprecise for B2B but a driving force. Startups are taking advantage of digital channels, implementing omni-channel, end-to-end customer experiences, combining branches, distributors, salespeople and contact centers seamlessly with the web. By prioritizing tech, these startups are capturing a holistic view of the customer, using data to create insights that address specific customer problems, and creating tailored solutions that salespeople can then take to the customers. In essence, these B2B startups are carving a niche for themselves. They are doubling down on their investments for new technologies. Sensing the opportunity, investors are also lining up for deals in this segment.

Understanding the huge opportunity for B2B marketplace startups have, we have complied a list of "10 Best B2B Marketplace Startups" in our current edition. The list features B2B startups that are well thriving in India by pushing the boundaries of innovation. These developments clearly indicate a bright future in the coming times.

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