“To improve is to change; to be perfect is to change often”, - Winston Churchill
Change is always related to growth when it comes to money and finance. And growth has both phases i.e. positive as well as negative. Today, startups and new ideas are multiplying and in that case investments are equally important to expand one’s business. Therefore, finance status of any startup depends upon how well the new idea is working out in the market. If there is more demand and awareness about the brand, then the income increases and adds on to the value of the brand. This in return improves the financial visibility and establishes a robust financial forecast. Thus, maintaining finances and strategizing with the help of a good finance officer is perfect call for the need. To develop new business ideas and further grow without any hurdles pertaining to finance, CFO is an angel who keeps a good track of all types of expenditure and records accurate and reliable finance overview.

As days are passing, technological advancements are helping us in advancing our ideas, scaling-up our income and promoting our business. To align all the advancements, budgeting is the most important factor in the startup eco-system and in that case, a good skillful CFO will indeed guide and streamline all the expenses accordingly. CFO serves a comprehensive understanding about ifs and buts of finance and investments. To keep an eye on past, present and future expenses an outline is very important. CFO is a visionary who would guide when to borrow, how much to borrow and how much to spend by referring the outline from beginning to the end. To fuel the vision and mission of any business good amount of funding is necessary. From including preliminary analysis and reporting to forecasting and stabilizing financial functions, every step is analyzed to maintain serenity in the business.

Today, almost all types of businesses and industries need financial experts to take right decisions related to money and investments. In the journey of thriving and flourishing the business, risk assessments and risk management are the risky combination to which any business can fall prey to. So, culminating wise decision in terms of strategic analysis of finance and expenditure and comprehensive picture of profit and loss is mandatory to decide the future of the business. As a result, all this can be handled and executed by qualified CFO with good amount of experience and connections with stakeholders & investors. The new trend in Finance industry is to work under the guidance of CFO, whether full time or part time, CFOs are the protective shield against any type of barriers, big or small CFOs have solutions for all the financial problems. Rightly said, changing and updating often is important to succeed in life, thus progress is impossible without change. Unavoidable changes can be avoided with the help of CFO, where a professional scenario is scrutinized with a personal touch to outstand in the market of both business and finance.