Cloud Kitchens: A booming industry with innovation & finger licking food at its heart
The world cup season is full of surprises- who will win the toss, how much will India score, how many more runs to win, will the bowler take a wicket, and many such inquisitive thoughts surely arouses in all our minds. While shouting out loud ‘Jeetega bhai jeetega Bharat jeetega’, sometimes we get tired of over-thinking and sometimes we get over anxious. In the heat of the moment, all of us start binging either snacks or our favorite lip-smacking dishes. Today, Gen Zs moreover order food from nearby Ghost kitchens or Cloud Kitchens. Yes, you read it right…now-a-days, cloud kitchens are on tepid demand!
Whether watching a movie with friends and family or doing a group study, snacking never ends. For anything and everything, delivery industry is evolving with trendy ideas and facilities to cater the needs and demands of Millennials to Gen Zs. As we all know there is a drastic change in the attitude & behavior of consumers thus, change is clearly visible. Therefore, there is increase in the demand and simultaneously the supply is also increasing day-by-day. Here occurs market equilibrium, where market is intersecting to create a stable price and also introducing bumper discounts. Undoubtedly Cloud Kitchens, Ghost Kitchens are the heroes or dictators of the league. However, the era of Cloud Kitchen speedily evolved only during Pandemic and made their mark on F&B industry effectively. But today, all of us heartily rely on cloud kitchens for home made food to diet-based food on one click food is delivered in no time.
Post Pandemic not just micro brands, in fact marquee names in F&B industry started their cloud kitchens. According to industry experts, the Indian food service delivery market is expected to double in value to $13 billion by 2025 and cloud kitchens are set to be a $2 billion industry in India by 2024, up from $400 million in 2019. This shows how steadily cloud kitchen concept is growing in India and this trend is here to stay for a long time and will be creating a new benchmark in F&B industry. Most of them ask why cloud kitchens, as half of the population in India move out of their homes or home town in search of job or to study, in that case, Cloud Kitchens are the savors. The shift in lifestyle and inventing breakthrough innovations consumers are impressed with what they are served with the pinch of emotions & feelings.
Talk about Swiggy, there is no time limit when it comes to this brand, from early morning cravings to mid night cravings food is delivered. Not only this, swiggy notifications pop up each and then to remind you about your thirst and hunger. Am I right folks? I must say, brands like Swiggy & Zomato are true inspiration for the young minds to crack the innovation code. The F&B market is overflowing with amazing Cloud Kitchen startups serving yummy, healthy and traditional food. From sweets to snacks to full meals, startups like Bigspoon, Eatclub Brands, Kitchens@, Nomad Pizza, Mediterranea, Shruti Kitchen, and so on. The world is vast so as the competition in F&B industry is high thus, cost-effective, risk free, high return concept of cloud kitchens/ghost kitchens are becoming popular. Very soon this concept will dictate the F&B industry with advanced technology and innovation. I am indeed waiting for more food delicacies and discounts to pop-up as notification in my phone, how about you? Are you waiting for it?
Whether watching a movie with friends and family or doing a group study, snacking never ends. For anything and everything, delivery industry is evolving with trendy ideas and facilities to cater the needs and demands of Millennials to Gen Zs. As we all know there is a drastic change in the attitude & behavior of consumers thus, change is clearly visible. Therefore, there is increase in the demand and simultaneously the supply is also increasing day-by-day. Here occurs market equilibrium, where market is intersecting to create a stable price and also introducing bumper discounts. Undoubtedly Cloud Kitchens, Ghost Kitchens are the heroes or dictators of the league. However, the era of Cloud Kitchen speedily evolved only during Pandemic and made their mark on F&B industry effectively. But today, all of us heartily rely on cloud kitchens for home made food to diet-based food on one click food is delivered in no time.
Post Pandemic not just micro brands, in fact marquee names in F&B industry started their cloud kitchens. According to industry experts, the Indian food service delivery market is expected to double in value to $13 billion by 2025 and cloud kitchens are set to be a $2 billion industry in India by 2024, up from $400 million in 2019. This shows how steadily cloud kitchen concept is growing in India and this trend is here to stay for a long time and will be creating a new benchmark in F&B industry. Most of them ask why cloud kitchens, as half of the population in India move out of their homes or home town in search of job or to study, in that case, Cloud Kitchens are the savors. The shift in lifestyle and inventing breakthrough innovations consumers are impressed with what they are served with the pinch of emotions & feelings.
Talk about Swiggy, there is no time limit when it comes to this brand, from early morning cravings to mid night cravings food is delivered. Not only this, swiggy notifications pop up each and then to remind you about your thirst and hunger. Am I right folks? I must say, brands like Swiggy & Zomato are true inspiration for the young minds to crack the innovation code. The F&B market is overflowing with amazing Cloud Kitchen startups serving yummy, healthy and traditional food. From sweets to snacks to full meals, startups like Bigspoon, Eatclub Brands, Kitchens@, Nomad Pizza, Mediterranea, Shruti Kitchen, and so on. The world is vast so as the competition in F&B industry is high thus, cost-effective, risk free, high return concept of cloud kitchens/ghost kitchens are becoming popular. Very soon this concept will dictate the F&B industry with advanced technology and innovation. I am indeed waiting for more food delicacies and discounts to pop-up as notification in my phone, how about you? Are you waiting for it?
