“A satisfied customer is the best business strategy of all”, said by Michael LeBoeuf. It is always believed that customer is the most important visitor for any business and in today’s context ‘customization’ is the key for differentiating one business from another. As we have humongous competition in the market thus, we have various choices and various companies to satisfy the customer focusing on their unique needs. Simultaneously, we need not worry about budget & quality, as, a good quality product at best price is available in the market. This is possible only because of software developers, technology & its high-end applications. In order to stand out in the market, business owners are spending a lot on designing & developing new and unique custom software, which helps in yielding more productivity and profitability.

Specific needs and requirements can be targeted and fulfilled with great efficiency. It is always a good choice to hold the fort rather relying on third party that can incur more charges and induce safety issues. Therefore, the trend is to target the minute things and complete with customization and execute picture-perfect performance. Here comes, custom software development startups and companies in the picture. They are revolutionizing every business with the customized solutions that are affordable and accessible. Invest once and reap out the benefits as much as you want and whenever you want is the protocol of various customized solutions.

In the cut-throat business market, startups are confidently breaking the notion of dependency on off-the-shelf solutions that are expensive, complex and generic in nature. Instead they are discovering tailored software that can be little expensive and too specific oriented to boost the performance in the market. What more any business owner demands for? Therefore, custom software is here to stay and promote its strength and efficacy. It is better to initially invest extra bucks rather spending a lot later due to bad performance and difficult compliance rules.

Many brands are trying out their luck in the market to be proactive, preventative and personal. One among them is Azorte.

“The mid- premium fashion segment is one of fastest growing consumer segments as millennials and the Gen-Z are increasingly demanding the latest of international and contemporary Indian fashion. Azorte offers wardrobe must-haves for the fashion-forward customers of new India. The store has best-in-class tech interventions that will enhance the customer journey leading to superior shopping experience,” said Akhilesh Prasad, CEO, Fashion and Lifestyle, Reliance Retail.

I am sure by now we all know about this brand where fashion meets tech-savvy solutions to cater customers’ choice and demand. Here, Mukesh Ambani is giving a tough competition by incorporating tech-enabled interventions such as smart trial rooms, fashion discovery stations, numerous aisles, and self-checkout kiosks.

This brand is smartly leveraging customized solutions to ramp-up the competition in the clothing industry. Likewise, various brands and industries are introducing their own unique customized software applications to outstand in the market and shine. So, I am very curious to know what is next! What about you? Are you curious?