Mandvi Singh, Managing Editor

With the advent of technology and digital, a new wave of marketing has been flourishing since the recent years. Particularly, experiential elements are contributing to enhance the customer's in-store experience and create a more engaging environment online through digital mediums and virtual try-on models. Today, brands are looking out to creating personalized, interactive, and memorable events that go beyond traditional advertising.

Experiential marketing in India is soaring building its capabilities around technological innovations like AR, VR, and interactive digital displays to create more immersive and engaging experiences. Notably, brand narrative is the game changer, as consumers are seeking more than just passive storytelling by seeking to actively involve and immerse in the brand story. Experiential marketing is becoming more event driven, with brands hosting various events like coffee crafting workshops, sip-and-paint sessions, and live musical performances to connect with their audience, on their establishment dates or certain festival weeks, or more. The experiential marketing techniques not only attract people into buying products but gains more business for the market entities. 

The increasing social media traction, consumer demand for authentic experiences with a focus of sustainability and lifestyle are major drivers of the experiential marketing industry. The current edition ‘10 Best Experiential Marketing Startups – 2025’ by Startup City magazine brings to you the emerging leaders known for their promising Experiential Marketing services. Have a good look to learn and relish the immersive marketing experiences flourishing the businesses, today. 

Looking forward to your valuable feedbacks!