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Dietary Supplements Startups Balancing Unhealthy Lifestyles

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Today, young minds and startups are ideating and innovating to globally support health and wellness. They are creating good things in order to make us feel good and lead a healthy life. And post pandemic, it is a trend to focus on well-being, preventive healthcare, and personalized supplements. Therefore, the market is shifting its centre of attention from pharmaceuticals to amino acids, vitamins, protein supplements, and nutraceuticals. Consumers are improving their lifestyle by adopting more personalized care and advanced weight management strategies discovered by startups. From wearables to supplements, Janta is drastically changing and managing their eating habits and sleeping habits to curb obesity and over-weight issues.

In that case, the market is growing with more lucrative startups and business who are improving the standards of dietary supplements market. As there is increase in the concept of well-being and living a better life, this conscious step taken by the consumers is increasing the demand of vitamins, minerals and proteins. Additionally, it is leading and encouraging many companies to come up with safe, no side-effects and plant-based supplements to retain and promote proper nutrition and healthy lifestyle. Henceforth, many startups are applying qualitative standards to create dietary supplements.

In the issue Dietary Supplements Startups, we are bringing into your notice a few committed startups such as Resilience Nutrition, Purna Gummies, and Corebolics. Resilience Nutrition are steadily revolutionizing dietary supplements ecosystem by introducing effective solutions that are gluten free, vegan, non- GMO, GMP certified and allergen-free products. Purna Gummies offer bear shaped gummies that are sugar-free and natural. Their products are approved by an impressive list of certifications including US FDA, FSSAI, GMP, ISO, HACCP, Halal, and Kosher. And Corebolics believe in producing unwavering products crafted leveraging supreme quality. The consumers can enjoy innovation and international quality at affordable prices. Their products are enthusiastically shaping the future of sports dietary supplements. The daily diets products by these startups are efficiently improving stamina, promoting muscle growth, and balancing health.

The wide range of products from pills to protein shakes & bars are effectively boosting the health and lifestyle. I can say, this is the era of effective, safe, sustainable and legal products and solutions. All thanks to various awareness programs and campaigns initiated by the government, non-government bodies and companies. These programs are not only educating how safe it is to incorporate supplements in our diet in fact it is guiding consumers how to consume these products. Therefore, it is very important to create more awareness about the adequate benefits and an authentic pattern of balance diet.

In the light of the above facts, an attempt has been made in this issue to document the startup stories across the country and analyzing the driving factors and trends that are responsible for successful initiative of these startup entrepreneurs and their innovative ideas, products and solutions. We believe that the data compelled and analyzed in the issue will thoroughly benefit academicians, business owners, researchers and so on.