Digitally Empowered Marketing Strategies Are Ruling Businesses

Digital marketing, in the recent years, has been seen creating an online presence for products and services, mainly on the internet using digital technologies. The number of internet users has gone up to a number that was previously unprecedented - from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. With this, the power of digital marketing has brought in an ocean of opportunities for businesses; even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.

Marketing has always been interfacing with customers at the right place and at the right time and with digital marketing customers can access information at any time from any place. Today, brands and companies have a whole new audience to market to and multiple innovative ways to do so. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond. In recent times, there has been mushrooming of a complete market of start-ups, services and more than connect people globally. These startups meticulously use digital platforms to create a substantial following around their interests, thoughts, or personalities. As innovations in technology and ideas come forward, there are trends such as conversational content - particularly audio and video content like voice search and live videos which marketers can explore to improve consumer interactions and brand awareness.

In our current edition, we have listed some best digital-marketing startups based out of Mumbai that are keeping their eyes on emerging technologies, methods and patterns to win over. As digital trends evolve every year, startups are aware of the changes to easily adapt to emerging technologies and stay ahead in the market.

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