Think uniquely and create differently, as arts have many multifaceted forms that can be crafted aesthetically. Indian handicrafts are a microcosm of our rich heritage and diverse cultures, which are in demand and highly valued all over the world for their beautiful designs and high-quality products. The creativity and innovation by Indians of all age are highly recognized and appreciated all around the world. The demand for Indian handicrafts is immense; the consumer is more than willing to pay a premium for the art and craft pieces. They say, every artist looks into the deeper aspect of every minute thing to invade something amazing and mindboggling. And due to technology and digitalization, ecommerce platforms have uplifted the standards of accessibility, availability and affordability. Every art piece, or art material is available at a single click.

According to the Ministry of Textiles, handicrafts are growing steadily by 20 percent each year. The sector is currently expected to employ 69 lakh craftsmen.

Crafts and traditional hand weaving are some of the key sectors that generate profitable economic activity in rural area, thus, the Handicrafts industry has been proven for decades to be the backbone of India's rural economy. Today, artisans are identity on Internet to sell their products and also understand who they are competing with.

As a result, an early-stage startups are focused on developing creative engagements with arts, design, culture, heritage and history. Here are some of the startups that provide a platform for growing craftsmen and introducing their work to a wider extent in order to reach their full potential audience. The startups have also come up with a mobile application through which artisans can digitize their inventories and create a webstore on their own. Their objective is to explore new methods of digital engagement to indulge audience for artistic experiences by introducing new forms of narratives.

They are focused on delivering greater access to the arts for the audience using the potential of digital technologies. The platform consists of story tellers about amazing products and the people behind them. It aims to provide a comprehensive solution for buyers and sellers by facilitating end-to-end operations seamlessly.

It also helps Indian manufacturers and wholesalers connect with International buyers. The work doesn't end with just connecting them; they help the sellers make their catalogues more marketable, attractive, and professional by providing dedicated cataloguing team support.

Art is not what you see; in fact what you make others see…Digitalization is connecting vendors to the consumers directly through social media such as instagram, youtube, snapchat and so on. There are plenty of opportunities to create, cater, curate, and craft.

Avail wisely, usher readily!