To invest on sustainability is like investing on creating a bright and healthy future. So, it is critical to move all the businesses towards sustainable practices. From ideologies to investments to operations to products to marketing everything need to be sustainable in nature. It is high time that we rely more on renewable resources and work towards the betterment of society as well as nature. Unless and until we do not change our perspectives profoundly we will surely stay fixated with harmful and toxic lifestyle and habits. In order to overcome these challenges, government has immensely contributed to save Mother Earth by promoting reduce, recycle, and reuse through various schemes like ‘Swachh Bharat Mission’, 'National Water Mission' and 'Waste to Wealth Mission’ and more.

Moreover, higher authorities & government is taking more interest in creating awareness, in turn this is potentially encouraging the mass to take a step forward for adopting sustainable and eco-friendly practices. When we talk about change and innovation, startups are marching forward with unique services and solutions in order to revolutionize our habits and preferences. They are efficiently and easily helping us in replacing toxic and harmful products with healthy ones. Furthermore, the startup eco-system has been quintessential with their biodegradable products leading the whole society to revamp their lifestyle with earth-friendly products. Today, these products are trending whether it is inside the house or outside, from personal life to professional life, so, the need of the hour is renewable resources and by-products.

Through marketing and ads the world is getting to learn so many things, like it is guiding consumers before investing on anything. So, it is mandatory to cross-check the identification code and eco-labeling before buying, with this standardizing step the world is getting cautious whether the product is eco-friendly or not. Therefore, it is very important that all of us come together to spread awareness, one step at a time will surely help in educating the whole community about what is safe and what is toxic. Although this step is little difficult to incorporate due to heavy pricing but easy to consume and maintain a good and healthy lifestyle. So, I believe there is a right time for every thing and pandemic has taught a great lesson to lead a healthy lifestyle, henceforth, every beginning is difficult, but bit by bit it will surely get easier once we start implementing it.