Work is more than just bread & butter for us. It is more of a part & parcel of our life that needs time beyond just the regular 9-5 stretch. Gone are the days when office used to be our second home. Today we spend more time working from office or home; hence we look beyond just bland salary and incentive. Today’s millennial look for prosperity and job satisfaction, rather than just money& freebees.

The companies that fail to provide these lose their best employees in eye-shut time. And startups are more vulnerable to it. The startup work culture is fragile and prone to break easily with just one mistake. Hence despite of being agile and innovative, they have incorporated a work culture that is quite followed by few multinational and grown up companies. I remember talking to a Bangalore based startup few years back who had made provisions for its employees to take shower in the office once they enter, underlying the essence that Bangalore traffic makes you sweaty and the honking on the road some times seem to capture your mind.

Hence a quick shower will drain all of them, leaving you refreshed and all ready to concentrate on your work.

In the following years, I did meet many startups and all of them were struggling to keep attrition at bay. While such innovative shower idea is one of them to keep employees attracted, but doing just this or providing free lunch/snacks/dinner do not play a prominent role in checking the outflow. Millennial demands more flexible working hours with freedom to work from anywhere. Probably this triggers their creativity and gives them time to focus on their family and pursue their hobbies in today’s no fixed work-hour era!Creating value for society is also one of the important traits today’s employees search for in a job. Hence the startups who are working on the latest technologies and churning innovative ideas into reality are the one attracting the crème du la crème of talent resources.

With time, women are playing a prominent role in both tech and non-tech segment, later leading to playing prominent roles within the organization. To support this segment of workforce, the new maternity policies framed by the government will force startups to make considerable change in their HR policies and we will see better, structured policies giving more flexibility and opportunity to them to contribute to work while simultaneously balancing their personal life.

Saluting such startups that are already on these paths, we bring to you our current edition that talk about startups that have created a benchmark for the industry to follow when it comes to work culture.

Let us know what you think!