Less is More
The core of UI/UX in the contemporary design thinking environment is less is more. Consumer-level simplicity is preferred by users. Companies that make products and use technology are already concentrating on redesigning design. UX and UI are now referred to as 'product design', rather than as two distinct design elements. After all, if the user experience is poor, even a well-designed product is still inferior.
Simplicity is the abstraction of something complex into a form that is simple for people to use and comprehend. Your users will be less inclined to utilise your design, product, or service, and it will be more challenging to convince them of its benefits, the more complex it is. Your people will want to use your design, product, or service more and you will find it easier to convince them of its value if it is more straightforward.
Ten years later, in the frenetic digital world we now inhabit, the problem has only gotten worse. Due to customer demand for integrated software, big data, and internet of things, among other factors, simple design is becoming more and more challenging. These factors all increase the number of user touch points and factors to take into account. The urge to keep things simple grows as there are more factors to take into account, making it tougher to do so.