Burgeoning of the startup ecosystem in the city of Nizams, Hyderabad exhibits an immense potential to become another hub for start-ups alongside Bangalore, Delhi, and Mumbai. The city over the past few years has indicated a promising growth in terms of having a stable environment for startups because of its co-operation with investors, academia and the government. Hyderabad is now home to some of the largest organizations in India including Indian defence companies, a geographical research centre, education centre, Biotechnology industrial centre, and IT/ITES hub. As with an upsurge in the startup space, many entrepreneurs are now coming forward and assisting these companies in establishing an identity

of its own. To help the businesses stay ahead in the curve, these marketing agencies are providing more innovative and creative solutions for better customer retention and engagement. The state of Telangana was formed in June 2014 by this time, startups in India were booming with the spotlight solely on these three cities. Hyderabad entered the fray in 2014 but had already laid the foundation for a robust startup ecosystem by collaborating with investors, government, and academia. Increasing numbers of expatriates are relocating to the city as affordable office space and residential properties see companies opening there. One of the key factors in the growth of Hyderabad's startups is T-Hub. Spread across 70,000 sq.ft, T-Hub's Catalyst is building houses co-working spaces, meeting areas, networking sessions, events and conferences. T-Hub is fostering innovation and collaboration through three core business outreach programs. The state government has also come up with unique models for its brainchild T-Hub. Currently, home to 1800+ startups, the city is also attracting the attention of international giants. For instance, global e-commerce chain Amazon selected Hyderabad as the site for its largest warehouse, which could store about two million products. Witnessing the growth, our current edition has featured a list of “10 Most Promising Hyderabad Marketing Startups”. With a rich pool of tech talent, a growing cosmopolitan culture, thriving infrastructure, and lucrative real estate costs, Hyderabad is all set to break the monopoly.

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