Modern Storytellers Previewing Creatively for an Effective Review
According to Carl Fremont, Quigley-Simpson, “PR can help build a brand from consumer awareness to consumer relevance, and it can be most effective when integrated into a holistic brand marketing solution”.
From understanding brand intricacies to building the foundation of a brand, PR altogether lives and breathes brands. Firstly, the motto is to communicate effectively and build strong relationships with clients and further connect strings and strengthen strings with the consumers. PRs are the creative story tellers who engage the consumers with their innovative strategies.
Today, leveraging technology, mobile apps and social media and its influencers is part and parcel of PR.
“In the modern day, PR needs to embrace social media and use it to its full potential. There is no better way to contact the world than through social media. Consumers are looking for connections, and that is the specialty of social media: establishing a link between people, be it friends reconnecting or brands informing users about the newest product or service”, - Lisa Montenegro, Digital Marketing Experts, DMX.
The demand of the hour innovative & informative videos with a voice and face of an influencer! What more a brand needs? Trend is to highlight your brand and convince the consumers with influencer marketing which is also known as the word of mouth. Influencers advocate for the trust and gain consumers confidence in order to maintain positive relationship with the loyal consumers.
It is believed that rather relying completely on channels to channelize the message it is very important to identify right channels and mode of communication to resonate with the right consumers. So, R&D is indeed the most critical stage in extracting organic data, outcomes and solutions. Without research PRs would not be an authentic management function. To understand, to analyze and to communicate profoundly and precisely research play a major role. It helps in creating and recreating dialogues between PR, brand and consumers. To sync the thoughts you must shrink your concepts & ideologies. Keeping simple and short enhances the message more efficiently. Therefore PR are the generators of ideals.
As the business world is evolving with technological advancements so as PRs too. PRs are day-by-day evolving with more vibrant techniques to match up with the Gen Z. And for this PR also blends with SEO. To stay ahead of the curve, PR has to monitor the current situation and align the results.