Never Say Die Attitude Fuelling Mumbai Based Women Entrepreneurs

77 year old UrmilaJamnadas Asher wakes up at 5 am every morning. Her work day begins shortly after as she starts prepping for the day's orders at `Gujju Ben Na Nasta', her Mumbai based cloud kitchen. The nifty entrepreneur is the heart and soul of the lucrative business which was originally established to aid the family during a financial crisis. Gujju Ben Na Nasta has gradually expanded to include a host of dry food items on its menu and has also launched a small outlet. Business has been booming.

A few kilometers away from Charni Road, where Urmila Asher runs her small food empire lives another successful business woman, FalguniNayar. The Founder & CEO of beauty and lifestyle brand Nyakaa has been the toast of the entrepreneurial world ever since she became the first woman to lead a company into becoming a Unicorn. Another major laurel was added in her long list of accomplishments when she became the richest self made woman in India post Nykaa's bumper debut on the Indian stalk market. Needless to say, Nykaa's growth has been meteoric and it shows no signs of stopping any time soon.

While the quantum of their success might be very different, yet Both Urmila and Falguni are shining exemplars of enterprising women who have made it big as business owners in their respective industries. These Mumbaikar entrepreneurs also encapsulate the very essence of their city, Mumbai which is known as the land of opportunities and dreams alike.

The city of Mumbai is known to never sleep. Apart from its hustle bustle and being the financial capital of the country, Mumbai is also home to a vibrant and lucrative startup ecosystem. The city presents a plethora of entrepreneurs the opportunity, resources and market to turn their ideas into reality.

According to Startup Genome, the city maintains its top position in the Emerging Ecosystems ranking outperforming other fast growing ecosystems in terms of funding, performance, market research, and talent.Home to an ever growing talent pool when it comes to technology, the city is also emerging as the Bona Fiedfintech and B2B startup hub of the country.

Supported by a plethora of programs and policies implemented by the state government coupled with a strong presence of incubators, accelerators and investors, Mumbai is swiftly emerging as a shining beacon in the Indian tech startup saga.

The current edition of StartupCity shines the spotlight on women entrepreneurs from the city who have been creating a splash in their respective fields. Much like Urmila and Falguni, these women are also creating successful entrepreneurial stories for the world to witness and admire.
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