Marketing has changed more in the last five years and the rapid progress doesn't show any signs of slowing down. Visibility is one aspect of marketing that won't change regardless of the year. Marketing before and after a digital transformation revolves around how customers see any business. As digital trends evolve every year, marketers are aware of the changes to easily adapt to emerging technologies and stay ahead in the market. Big data, AI automation, immersive technologies and smart tech are changing the way brands analyze customer data and interact with their audiences who are getting

savvier and expect a truly personalized experience.

Startups in this context have recently gained wider recognition. To stay ahead of the curve and increase conversions, startups give direction, meaning and structure to business plans and are a key driver of growth. They meticulously use digital platforms to create a substantial following around their interests, thoughts, or personalities. As innovations in technology and ideas come forward, there are trends such as conversational content - particularly audio and video content like voice search and live videos which marketers can explore to improve consumer interactions and brand awareness. Mumbai has been home to such start-ups. Ranked 3rd in India and 32nd globally, Mumbai with major fin-tech innovations happening in the city and with increasing co-working spaces along with government supporting startups has certainly become an attractive hub for startups.

Understanding the potential, we have come up with a list of "10 Most Promising Mumbai Marketing Startups" in our current edition. These start-ups are creating deep impressions and making the businesses, even more, worthy. While marketing is becoming increasingly complex, these startups are keeping their eyes on emerging technologies, methods and patterns to win over.