You’re probably already aware that the beauty industry is booming in China. Before the pandemic, China saw an average of about 7% growth year over year. These are pre-COVID years. The pandemic has disrupted that growth in 2020, but there are good indicators for the future.

While China is certainly leading the way in Asia for cosmetics, beauty brands and investors should pay close attention to other Asian markets, too.

Interest in and access to mass and prestige beauty products are on the rise across the continent. The industry is poised for rapid growth in these markets and will likely see an uptick in sales on both traditionally Eastern products like skincare and predominantly Western beauty products like makeup and fragrances.

Particularly, the organic skin care segment has not been left behind. Skin is the fifth and largest organ of the human body, which is exposed to weather, sun, scratches, chemicals, insects and what not. With constant growing awareness, people have chosen to follow the organic path and rejuvenate the youthful skin to keep the inner glow intact; there is no wonder why many call it the next big industry. Skin, the largest elementary organ of the human body is extremely porous. With the ability to absorb over 60 percent of the substances that it is subjected to, it is increasingly critical to be mindful of what we put on and into our bodies. Unfortunately, the average consumer is inundated with aggressive marketing for chemical based products that ultimately cause more harm than good to the body. Fighting the good fight against chemical based products, Organic Beauty Products have set the preferences on a different league against synthetics.

Today, the industry has really sat down with customers to understand their cosmetics needs. In this edition we bring together a set of highly advanced research based beauty products brands that have combined the best practices to bring the near perfect product. Then of course beauty lies in the eye of the beholder.