Pandemic or No Pandemic, Delivery Service is Here to Stay
In 2019 Infoholic Research estimated that growing penetration of Internet and smartphones, especially among the lower-income groups was going to facilitate widespread adoption of home delivery services all across India. The segment was expected to grow at a CAGR of over 23% percent during the forecast period 20192025. Altering consumer lifestyle and increased consumer spending were other factors believed to provide further push to the segment.
While the estimates were positive till 2019, they have become stronger ever since the pandemic hit. 2020 will be remembered as a watershed moment in terms of technology adoption across India. As the country was placed under strict lockdowns since mid-2020 which still continue sporadically in various regions, Indians had to turn to online delivery service providers. Other than the established players such as Amazon, Flipkart, Dunzo, BigBasket that have ruled the delivery market, it was interesting to see cab aggregator Uber, food delivery giant Zomato, pizza delivery chain Domino's, e-pharmacy NetMeds and various other players enter the space of grocery delivery. Other than these established names, the market also opened up for hyper local startups that cropped up in various corners of the country.
The writing is pretty clear on the wall, delivery service as a concept is here to stay.
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