The hot, warm, and cold yet nerve-soothing drink, satisfying every inch of your craving, your favourite beverage and behind its making the Beverage Industry. As one of the most important industries that satisfy daily human necessities, food and beverage has witnessed a surge in market share minute by minute.

The food and beverage industry in India has grown as a high growth and profit sector due to its immense potential for value addition, mainly due to the food processing industry. Moreover, India has experienced a surprising growth in food and beverage sector over the past few years. Along with this, healthy food habit is turning to be the way of life and people are constantly making good food choices that are tasty, healthy, and help them stay fit. With all the transformation and increase in population, no wonder that the Indian food and beverage market which is contributing major revenue for the country. While food processing is slowly extending itself as an industry of its own, the two major dimensions of beverages are Non-alcoholic and alcoholic. Being aware of the importance of a healthy diet, beverage customers pay more attention to the nonalcoholic product lines. Moreover, the rise in this category has a more significant amount to the alcoholic segment. Some trendy products should be listed such as juice, bottled water, carbonated soft drinks, coffee, or tea.

While Coca Cola and Pepsi still dominate the beverage landscape, their market share stronghold hasn’t prevented creative entrepreneurs from launching innovative products that differentiate themselves from these incumbents. Today, consumers aren’t willing to accept the status quo when it comes to the beverages they purchase. With the explosion of social media and e-commerce, beverage startups can now circumvent many industry gatekeepers that historically inhibited early-stage innovations.