In the recent years, technological advancements have ushered in new-age fintech players, who are continuously challenging and disrupting traditional models. India has experienced the emergence of numerous fintech start-ups, accelerators and incubators over the last few years. With a large market of underserved and unserved customers, increasing mobile penetration, favorable demographics, an active start-up ecosystem and a large technology talent pool, the country is demonstrating a potent opportunity that is waiting to be seized in the fintech space.

The Indian financial services sector has embarked upon its digital journey and is catching up fast with its global peers in terms of adoption. Multiple fintech startups have evolved across the globe to serve as a yardstick of fintech evolution for the emerging markets. Right from delving into a range of unexplored segments to engaging with foreign markets, these startups are delivering innovation that was previously difficult to achieve. Be it cross-border payments, stock trading, personalized financial data analysis, receiving easy credit for personal expense or getting capital investment for any business, these startups are doing all of it ­ all at zero cost! While startups are redesigning the financial services processes with their high-end technological expertise, incumbent players are also following suit and investing heavily in creating new products of their own.

In our current edition, we have featured a list of `10 Best Startups in Financial Services'. The list features prominent startups that are seen majorly as enablers of change. With emerging technologies reshaping the financial services industry, startups are winning the game through innovative means to cater to evolving customer expectations of personalization and convenience.