Startups Are Redefining The Home Decor Market

Nandini Mukherjee, Managing EditorThe home décor market is expected to garner $664.0 billion by 2020, registering a CAGR of 4.2 percent during the forecast period 2015-2020. Expansion and developments in real estate industry have supplemented the growth of world home decor market. Globalization facilitates easier and wider availability of home decor products and designs for consumers. Moreover, growing consumer preference towards adoption and usage of eco-friendly products known for their minimal impact on the environment has also boosted the growth of the market. The consumer's interest also has increased significantly in the recent years, especially in emerging
economies, thereby spurring a growing interest, among these owners. Additionally, home décor products have gained a high acceptance among home owners who want to renovate the home interior and exteriors.

In India, the market of home decor is highly an unorganized sector and thankfully a few innovative start-ups are leading the charge in understanding the potentials. These start-ups are proving that creating a coherent, polished yet personalized aesthetic no longer requires an expert eye, bundles of free time or a hefty disposable income but endless inspiration and access, a lot more choices, variety and experimentation. These entrepreneurs have truly entered the decor game and things are heating up.

In our current edition, we have featured a list of "10 Best Home Décor Startups - 2019". The list features some of the great going home décor start-ups that are disrupting the conventional home decor market. The start-ups in the home decor space buoyed by huge growth opportunities are simultaneously investing in technologies like augmented reality and hand holding customers to design theme-based homes. In future, further tuning in to the new technological trends, these start-ups will leave no stone unturned in gaining the heights of success and providing home decor solutions to their customers in a unique way.

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