Over the past few years, the digital and social media landscape has shown that businesses in India are by and large embracing social media to attract, engage and transact with their customers.Social media now has moved from an optional marketing platform to a critical one. Businesses now depend on platforms such as Facebook, Instagram, and Twitter to promote their brands, generate leads, and distribute content. Social media is even more effective for start-ups, small businesses, and new ventures that often have to work with small budgets.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96 percent of marketers are currently participating in social media marketing, but 85 percent of participants are not sure which tools are the best to use.

Several social media marketing firms especially a bunch of Indian start-ups have risen to the occasion to partner with such marketers in providing good social media strategies -proven to endow businesses with opportunities to establish relationships on different social media platforms. These relationships can be used to create a community of followers and brand ambassadors for increased brand awareness and exposure. Of course, this will require some level of time and monetary investment but will pay off handsomely in the future.

Recognizing such start-ups, we have listed few of them in our current issue of startupcity named “10 Most Promising Social Media Marketing Service Providers ”. The list comprises of popular start-ups that provide niche services and work with multiple businesses right from the inception phase to scaling up the business. For businesses, social media is a big part of marketing and if used correctly, you may begin to see even more growth than you anticipated!