Start-Ups In Fashion Are Catering To Niche Segments
This growing fashion market has not gone unnoticed by the start-up fraternity. The industry is spawning numerous start-ups that are geared up to enter with their distinct style statements. Many of them have well understood the opportunities and have come forward with great unique ideas. There are many new ventures that have taken up unconventional business models such as rental, subscription and B2B selling for apparel, apart from concepts that involve sustainability and divergent product categories like sustainable fitness clothing, wellness products or handlooms and handicrafts. While some are opting for pre-owned fashion business others are catering to niche segment like lingerie and yoga clothes and accessories. Overall, the position of fashion startups looks quite promising.
In our current edition, we have complied a list of `10 Best Fashion startups' that are sustaining themselves and are working on building their brand value in the Indian economy. These new-age ventures are seizing more and more consumers through the sheer value of their product offerings.
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