Steeping & Brewing some Tasty Tea & Coffee
Tea and Coffee are two of the most common beverages in the world. They have been regarded as a holy potion. It has a high medicinal value. The Chai drinking nation of India sees greater potential in rising demand for premium coffee as people's disposable incomes rise and so does their taste for good tasting coffee. Moreover, the North Indian Market isn't as penetrated as the South Indian market in terms of coffee consumption.
Tea and Coffee are two products that stimulate the human mind, so much so that many around the world have made it a part of their daily routine.
Due to the erratic weather conditions and climate change might be key factors to consider if the nation of chai and filter coffee lovers want to have sufficient quantities for supply for both, the domestic and international markets. Therefore, demand for tea in India has remained consistent as tea is being consumed in over 90 percent of the households as an integral part of the daily routine. On the other hand, coffee, the alternative hot-beverage in India, has found popularity among the nation’s youth population owing to mushrooming of coffee bars and organized cafe outlets and the overall expansion of cafe culture in the country.
As a result, with majority of the Indian population being between 18 to 46 years of age, the likeliness of these beverages being consumed at work or at the local ‘dhabas’for a casual gathering remains relatively high.