Technology is creating intuitive, quick, informative & powerful ads
What’s the buzz? What’s the trend in the advertisements? A dramatic shift from TV commercials & Billboards to Facebook ad, Instagram ad, YouTube ad, variations are countless. Indeed, I whole heartedly thank technology. I believe technology has thoroughly upended the whole concept of business, from selling a newspaper to publishing an ad in the newspaper, everything has got reformed and transformed. Technology is the strong enabler that has immensely helped in creating something new, some thing innovative and some thing effective.
I personally believe convincing someone is tricky and complex but now-a-days it is not as tricky as it was earlier. Creating an eye-catchy content and videos are very handy and easy, you just need proper skills and knowledge to choose right technique and target the right set of audience. With advanced R&D ideas, today nothing is complicated. Digitalization has made our life simpler yet advanced with high-end tools, software, IoT, AI, AR & VR. Almost every company is looking forward to march forward with unique ideas to reach out the audience. And one such beautiful methodology is adopted by home décor brands, to display the products they are recreating an artificial home structure to help the consumers in visualizing the product. AR & VR is generating magical virtual tours for the consumers and creating picture perfect concept, so that the consumers can imagine perfectly about the new product in their house.
From creating benchmarks to hoisting their flag high in the market ranking, all the brands are giving tough competition leveraging perfect tool & technique in promoting products, services and solutions. Magical tools for creating fantastic ads are unlimited in the market, the most convenient & free access to subscription based access, anyone can create juxtaposed, attractive and to the point ads. From canva to animoto all are advanced in creating eye-grabbing stuff.
According me videos, colorful images and soothing sound effects can melt down and convince a tough person too. Similarly, every brand is evolving by touching upon emotions and feeling deeply. Talk about recent ad on Diwali gifting, IRIS Home Fragrances uncovering IRIS Celeste Gifting Range by collaborating with Bedi's. Today’s demand of our Janta is influencer marketing. A strong message by any influencer is quickly grabbing attention of millions of follower on YouTube, Instagram, Twitter, where not. Social Media is making the work of brands smooth and swift via emotional, funky and informative reels and videos. Undoubtedly, technology & social media is progressing, I am sure that the world of advertisement has more to experiment and break the barriers. Strategizing and targeting the audience will become more complex as generation progress and evolve, with this re-strategizing and scrutinizing the old methods and identifying the news ones is the demand of the hour. Henceforth, it’s high time we prepare ourselves to be cautious yet creative when it comes to advertisements and promotions. From censored to deformative to blocked content it is important to educate the world with right content and right ways. Choose etiquettes and ethics over money and popularity, will surely help all of us in the upcoming days.
Drag and drop the right content to right audience to build your brand. Whether you personalize or customize make sure you create a good one!