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The Attributes of Great Startups to Work For

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Nandini Mukherjee, Managing EditorThe city of joy is now fostering an environment conducive to startups in recent times. While cities like Bangalore, Hyderabad and Pune are surely more acknowledged for their innovative ventures, Kolkata is also not far behind in making significant breakthroughs in this area. In fact, the city is recently witnessing a rapid emergence of entrepreneurs, investors, and new-generation businessmen, who are trying to bring a new wave of change into the city. The trend witnessed by the startups in Kolkata definitely marks the beginning of a new era that promises to transform the city into a booming start-up hub.

Many new ventures operating in the marketing space driven by fresh initiatives are briskly supporting the city’s start-up boom. The walls of the city, house within it a budding start-up ecosystem with passionate entrepreneurs, great mentors, and a supportive government. healthy number of startups have their home base in Kolkata. These include verticals like edtech, healthtech, the ever-popular ecommerce, and foodtech, as Kolkata is famous for its cuisine, among many others. These start-ups know that building workplace trust is the best investment they can make as it leads to better recruitment, lower staff turnover, greater innovation, higher productivity, more loyal customers and higher profits. The model they use is derived from the definition of a great workplace as one where employees trust the people they work for, have pride in what they do, and enjoy the people they work with.

In our current edition, we have featured a list of “10 Best Startups to Work for – Kolkata. This list will prove useful to people looking for startup jobs. It will also help jobseekers who are unsure how to distinguish between startups that truly treat their employees well in the ways that count the most, and those that merely talk about the trendy concept of employee wellness without executing on it.

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