The Rapid Growth of Advertising

Nandini Mukherjee, Managing EditorThe evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to suit new mediums and audiences constantly. Most significantly, it’s become much more personalized throughout history. The media landscape that we are witnessing now was unimaginable even a decade ago. Overall, the Indian advertising industry was at Rs 68,475 crore by the end of 2019, and is expected to grow by 10.9 per cent to reach Rs 75,952 crore by the end of 2020. It is expected to grow at 11.83 per cent CAGR to reach a market size of Rs 133,921 crore by 2025.
With a wide number of media and products available in the market the potential customer and customer loyalty have become a primitive motive for every business. Startups have now come up with innovative marketing ideas that can help businesses in their advertising endeavours. By venturing into advertising space with an aim to create a unique medium of marketing, these strategies have proven to be quite impactful in the current age of advertising clutter, short attention span and many distractions.With advertising technology evolving more rapidly and getting more sophisticated than ever before, these startups are using new channels and devices to offer more opportunities for advertisers to connect with customers in many ways. In fact, they are leaving no stone unturned to assist businesses not just advertise products, but also entertain, educate, and inspire consumers.

In our current edition, we have featured a list of “10 Best Startups in Advertising”. By matching a quality product with a unique and shareable story, these startups have carved out a niche in the market. Also, they are creating deep impressions and making the businesses, even more, worthy. While advertising is becoming increasingly complex, these startups are keeping their eyes on emerging technologies, methods and patterns to win over.
Do share your thoughts with us.