Separator

Video Marketing is the King of Advertising & Propaganda

Separator
Most people retain 95% of the message in a ‘VIDEO’ compared to only 10% of what they read in ‘TEXT’.
I guess, I scrolled almost 3 to 4 videos from YouTube this morning. The moment you visit YouTube, various promotional videos keep popping up, meanwhile, one or the other video definitely grabs your attention and then next we all know, how well we get vigorously involved in it. So, not only morning time, anytime and anywhere multiple videos keep us intact and engaged. According to ‘State of Video Marketing Survey 2022’, audiences are spending an average on 19 hours a week watching videos online. Further, to add on to it, people watch billions of videos on platforms like YouTube, Pinterest, LinkedIn, and so on.

Amalgamation of powerful ideas and powerful images gives birth to powerful creation. Isn’t it? In this digital age, videos have become the most powerful tool for any business to reach out wider audience effectively and efficiently. In 2005 Google introduced YouTube and in 2009 this amazing platform was well utilized for promoting any type of business. This is not the end, in fact after YouTube many similar platforms were created in no time.

What do we understand by this? Yes! Video is one of the most creative and attractive tool till today, because any new message can be communicated to the whole world and build massive social following. Isn’t this hot and happening for any type of business? Of course, YES! Today from small business to large business every type of organization is aspiring to create one beautiful video and in return make good sale. Beautifying your business with smart ideas is what a successful business sounds like. And, now-a-days, no company is stepping behind in leveraging technology to generate a catchy video.

Rightly said by Bill Gates, “The Internet is becoming the town square for the global village of tomorrow”. IoT is the basic crux for making a video and leveraging it to impart a message. On social media platform, from Instagram to Snapchat to LinkedIn, video is the second most popular content type for increasing engagement. Undoubtedly, very soon from the second position, Video Marketing will surely be taking the lead position, as it has all the elements to promote all types of business. According to business experts, consumers are spending more time and interest in consuming more and more videos. From how to videos to testimonial videos, the journey has been long yet enlightening one! All thanks to technological advancements that is benefitting in every step and stage of life to make impossible to possible.

Therefore, in today’s context, magnifying an idea, growing a business, educating people, expanding the business empire is no more a difficult task. Live videos, explainer videos, personalized videos, and many more variations are more than enough to give quality to your work. Counting clicks isn’t what counts, in fact efforts and innovative ideas matters. Content is the most important factor, whereas, video content transforms the value of any content to the most attractive and memorable one.

No wonder, why most of the companies and startups are coming up with new innovative video editing apps & software with enhanced techniques and tools. This is to make all our efforts countable and our message most memorable.