Siliconindia Magazine

TagTalk.ai: Connecting People & Places

A transformation of marketing is underway as customers tend to spend more time on mobiles. The challenge for brands now is to connect with connected consumers in a visually cluttered world. The real-time conversations brands have with people as they interact with websites and mobile apps have changed the nature of marketing. The modern-day marketing thus calls for the need to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. In this age of digitalization, marketers mostly think about millennials as they are the ones who are more connected to technology, has high purchasing powers and more importantly a highly influential demographic. Considered...