• TechConnectr: Rainmakers in the B2B and Marketing Industry
  • Cover Story

    TechConnectr: Rainmakers in the B2B and Marketing Industry

    Marketing techniques has come to be the mantra to a successful business these days. Every business irrespective to its immensity, have the occasion to arrogate the marketing principles in order to trade their services and build long lasting connections with the right set of audience. To make the procedure simpler and more comprehensible the strategy is segregated into business-to-customer and business to business marketing. Both work towards establishing and strengthening the bond with the customers. While B2C solely focuses on reaching out to the common or rather targeted people, B2B keeps its mind on winning the proclivity of the experienced and professional clients who are concerned about the quality and productivity of the services.

Content

A New Era of Marketing

Nandini Mukherjee, Managing editor

The 3A's Of Marketing That are Reshaping Customer Engagement

Deepak Gandotra, Head - Marketing, Onco.Com

Startup to Company: Some Life Lessons

Aishvarya Chanakya, Vice President - Marketing, Furlenco

Meaningful Innovation: Giving Consumers What They Want

PC Musthafa, Co-Founder & CEO, Id Fresh

The Marketing Mindset: Key to Win

Cyriac Joseph MRICS, Senior Vice President - Marketing, Vaishnavi Group

The Dawn Of A New Era In Sales Solution

Joan Foley, Head-Enterprise Sales West, Linkedin Sales Solutions

What Should Be Businesses’ Strategies For Selecting & Implementing New Technology?

Amit Srivastava, Director - Global Head of Practices & Technologies IMS, KPIT