.jpg "TechConnectr: Rainmakers in the B2B and Marketing Industry")
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Cover Story
TechConnectr: Rainmakers in the B2B and Marketing Industry
Marketing techniques has come to be the mantra to a successful business these days. Every business irrespective to its immensity, have the occasion to arrogate the marketing principles in order to trade their services and build long lasting connections with the right set of audience. To make the procedure simpler and more comprehensible the strategy is segregated into business-to-customer and business to business marketing. Both work towards establishing and strengthening the bond with the customers. While B2C solely focuses on reaching out to the common or rather targeted people, B2B keeps its mind on winning the proclivity of the experienced and professional clients who are concerned about the quality and productivity of the services.
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Nandini Mukherjee, Managing editor
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