• S.Q.U.A.T.S: Aiming to Reach Out to  50 Million People & Make them Fit
  • Cover Story

    S.Q.U.A.T.S: Aiming to Reach Out to 50 Million People & Make them Fit

    The global US$3.7 trillion fitness industry has witnessed a never seen before transformation. According to PwC annual report on fitness & wellness industry 2013, the growth projected has definitely reached its stance and this gradually has propelled many investors venture into the fitness space. However, 90 percent of the money that floats in the industry still remains unaccounted for, even till this day. The fitness industry on the surface may look promising but lacks trenchancy and transparency at a grass-roots level. Even after numerous measures being implemented by the government, regulatory bodies, and industry players there is no standardized process that defines the space. Moreover, the fitness industry still faces dearth in terms of producing quality talent and fails to...


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