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Cover Story
COCO by DHFL GI: Simplifying Insurance Purchasing via New-Age Technology
In the past couple of years, the exploding popularity and reach of mobile devices, internet and social media has made digital a core part of life for many consumers. This megatrend is only growing exponentially. Now, consumers crave for convenience and are willing to pay a premium for solutions that deliver it. However, the process of buying insurance has been the opposite of convenient. Consumers often complain about complexity and confusion, with many struggling to distinguish any difference between the brands or wary of hidden excesses or policy exclusions. COCO by DHFL General Insurance wishes to plug this gap by offering simple customisable insurance solutions. The Digital platform of DHFL General Insurance with its unique brand name of COCO signifies an always on and...
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