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Cover Story
Booch Beverages: Creating A New Category Of Non-Alcoholic Chill Drinks To Help Consumers Relax & Be Stress-Free
The Indian Council for Research on International Economic Relations (ICRIER) conducted a thorough analysis which concluded that the market for non-alcoholic beverages in India will expand at a compound annual growth rate (CAGR) of 8.7 percent and reach Rs 1.47 trillion by 2030. Non-alcoholic beverages are soft drinks that are either alcohol-free or have less than 0.5 percent alcohol by volume. Examples of typical non-alcoholic beverage varieties include carbonated soft drinks, juices, bottled water, sports and energy drinks, ready-to-drink tea and coffee, and more.
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