Siliconindia Magazine

Cover Story

Plouton : An Emerging Brand Spearheading its Way to Leadership in the E-sports Industry

Gen Z is revolutionizing e-sports, thus, the sports world is heading toward a moment of truth with a new and creative vision. They are the novel game changers in the market inventing innovation to create a difference in the industry. For the past several decades, the e-sports complex has enjoyed nothing but rapid growth, fueled by new technology and production innovation. Today, due to the central tenet of this wildly successful business model, people love sports content and will pay ever-increasing sums of money to get it. Notably, Gen Z’s engagement with sports content is changing, as sports are one of the few sports realms where Gen Z is particularly engaged. The rise of an e-sports ecosystem with a global audience of more than 500 million people reflects the interest among Gen...