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Cover Story
TeamSuccesso Software: Connecting Business to Prospects
In 2014, a family-owned business that dealt with selling over 12,000 luxury cars each year in the states of Karnataka, Maharashtra & Gujarat approached Team Successo, a Bangalore based company in social media marketing space to increase its digital presence and leads through online channels. But the dealers had existing campaigns run by their in-house team which was costing them more than INR 5,000 for generating online test drive enquiries. Identifying it as one of the core challenges, Team Successo with its unique approach driven by a combination of text ads and display ads were able to establish a recall value in the niche target audience segment. Based on the user search intent level and geographical fencing, it launched 16 different campaigns with maintaining an SOV of 85 percent...
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