Siliconindia Magazine

Cover Story

Etcetera : Crafting Cruelty-Free Bags that are Uniquely Yours

In a world where being fashionable is valued, authenticity and uniqueness of style is often compromised. Trends and styles are taking over, supported by fast fashion brands that make temporary styles easily accessible and affordable to all. Simultaneously, materials like leather are valued highly despite costing animals their life. The consequence is a starving planet with rapidly depleting resources, undergoing extreme changes that pose threat to human life as well.
To combat these complexities, and create high-quality and cruelty-free bags that are equally bold and stylish, Ashima Gulati founded Etcetera. Following a passion for fashion at the age of 55, Ashima founded her handbags brand in 2021. The brand is built on the philosophy of using crueltyfree leather derived from...