Siliconindia Magazine

Cover Story

Coloured Rocks Trading: Stylish, Affordable & Responsibly made fine Jewellery

The Indian gems and jewellery industry is well established and is recognized all over the world for its craftsmanship and variety. It is a labour intensive industry that not just involves workmanship but a lot of patience and dedication goes into the art of jewellery making. The rising demand for Indian gems and branded jewellery from across the globe is primarily being driven by the increase in per capita income of the consumers and a stronger purchasing power of women. In fact, the sector is now witnessing changes in consumer preferences. Consumers are demanding new designs and varieties and are open to making purchases through the medium of online platforms.