Siliconindia Magazine

Sprint Marketing & Technology: Bridging Outreach & Engagement through Integrated Communication

In their endeavor to strengthen customer relationships through faster, smarter communication, businesses in emerging markets often find themselves caught between legacy telecoms, too slow to innovate, and newer providers struggling to scale reliably. As businesses race to close the gap between outreach and engagement, the Communications Platform-as-a-Service (CPaaS) sector has exploded with promise and new complexities. Response time has become a critical competitive edge, however, startups often battle formidable hurdles like cash flow mismatches, regulatory challenges across borders, and the dominance of slow-moving telecom giants.