Siliconindia Magazine

Cover Story

Scale New Heights

Sales are the lifeblood of a business. Sales equate to revenue and revenue covers expenses. The ability of a business to cover its expenses creates stable operations and the opportunity for growth. Without sales, organizations often struggle and have a difficult time attracting talent and actually growing the business. Sales appear as the top line number of any financial document and usually give an indication as to the health of the organization. Sales are used to structure growth and scale a business. Having a good idea about the revenue capabilities attached to a single sales member and the level of support staff, account management and product development required to meet the demands of new sales creates a controlled environment. The ability to make informed decisions while...