Siliconindia Magazine

Cover Story

myBataz : Where Everyone's a Show-stopper!

In today’s consumer-driven environment, the customer is flooded with too many options while the brands continuously look to capture the mind space of the consumers with less marketing budgets. Engaging customers on a personal basis seems the only way forward. According to a market study, nearly 75-80 percent of shoppers engage with an offer depending on how they previously interacted with the brand delivering it. These customers buy the products 90 percent more frequently, spend 60 percent more per transaction, and are five times more likely to indicate that, it is the only brand they would purchase in the future. This is the scenario of a loyal customer. The question marketers need to ask here is how effectively are they interacting with their customers and making sense of the...