Siliconindia Magazine

Cover Story

mSupply: Simplifying Buying & Selling

The B2B e-commerce is very different when compared to B2C e-commerce. In B2C e-commerce, companies catalogue products, define pricing and payment terms. Consumers access the site, select the product, feel convinced about the pricing, carry out the transaction and pay online. However, in the B2B space, at times customers define the products, pricing is negotiated and payment terms are usually credit driven. This clearly indicates that the digital platforms have to be flexible to accommodate discovery of product, price, logistics and payment terms. mSupply understands the same and has redefined its model into two business verticals and is disrupting the supply chain on both the buy and sell side.