Siliconindia Magazine

Indbazaar: Emerging Online Food & Grocery Store

The lifestyles at metro cities are no longer the same as it was 10 years ago. With high disposable incomes, changing habits and changing consumer behaviour for purchasing, everything has witnessed modifications in this internet-driven world. The stressful, long stretched office hours followed by heavy metro traffics has left no flesh and blood to shop household essentials. People are exploiting all opportunities to save their valuable time and energy from tiring household works. Such people with high disposable income and self-pampering attitude have been an important factor for online grocery companies, as these are the potential customers. Despite the strong foothold of kirana stores in India which continues to be a dominant format, online grocery is been recognized as an important...