Ayurveda & herbal methods of treatment or healing have been nothing short of a gift that are exclusive to India. I feel, we don't thank our ancestors enough for this gift that has passed on to us over millennia. Nature has been an extraordinary yet humble provider for everything small and big thing in this planet. Through Ayurveda, we discover the healing attributes of nature.

Since almost the very beginning of time, we have found Ayurveda and ayurvedic knowledge used to cure several ailments. Even in the 21st century, Ayurveda has found its path to man's mind. From being used in ancient times to being used in large quantities in times of “chemical products,” Ayurveda has come a long way.

At present, Herbal and Ayurveda is a billion-dollar global industry. From a business perspective, Ayurveda generates about $20 billion in the worldwide market, growing at a rapid pace. At this growth rate, it is expected to cross the $5 trillion mark globally by 2050.

it is noticeable that the total revenue generated from the Indian Ayurveda market is about INR 50 billion. It is developing by leaps and bounds because cultures have adopted it globally. Recently, President Ramnath Kovind, while addressing an inaugural session of the 59th General Assembly of All India Ayurveda Mahasammelan at Kalidas Sanskrit Academy in Ujjain, called for making Ayurveda popular through qualitative criteria of continuous research, scientific certification and technical parameters.

A key factor driving the Indian ayurvedic product market is the popularity of the use and benefits of organic and herbal products. Moreover, with economic growth and rising incomes, per capita expenditure on healthcare products has increased significantly over the past few years, which has acted as a catalyst and helped create a positive impact on the ayurvedic product market. Through this edition, we intend to thank such Indian firms that have kept this age old traditional healthcare alive through their products.

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