In a joint initiative with NITI Aayog and RMI, Zypp Electric, the Indian EV startup, is supporting Shoonya zero pollution delivery campaign.

NITI Aayog with RMI has started a campaign called Shoonya, to keep up with the demand of logistics. The vision of the campaign is to demand zero pollution delivery and to build awareness among consumers. Zypp Electric will promote and recognize industry efforts towards fleet electrification with Shoonya.

Speaking about the campaign, Amitabh Kant, the CEO of NITI Aayog said, “Shoonya presents a unique opportunity for start-ups like Zypp Electric to set an example for the freight sector to go green. Everything which is committed to green mobility is committed to a shared and connected world. It is also committed to clean pollution in Delhi and also committed to providing better livelihood to the citizens and the delivery people in India. And, therefore Zypp is a unique role model for others to emulate.”

Clay Stranger, MD, RMI, said, "The urban delivery sector has the highest potential for full-scale electrification amongst all use cases. Through the Shoonya campaign, we are engaging the entire ecosystem to increase consumer awareness for zero pollution deliveries. I congratulate Zypp for taking a lead in accelerating EV adoption.”

Akash Gupta, CEO of Zypp Electric said, “We are extremely proud to announce to support this unique initiative- Shoonya, a Zero Pollution Delivery campaign, which is launched by NITI Aayog and RMI. The main aim of this partnership is 100 per cent electrification of the delivery of goods and services through EV that will not only help to curb air pollution but also to reduce the cost of last-mile deliveries and increase driver earnings.”

“We at Zypp Electric aim to reduce carbon emissions through its largest electric scooter fleet and by electrifying last-mile logistics, this aligns perfectly with the Shoonya campaign. With Shoonya and Zypp coming in together, we are sure that we will achieve this mission together faster and save the planet.