E-commerce businesses face several growth challenges to effectively engage and shape the consumer journey given the explosive growth in data. ShopIQ is an advanced real-time data analytics and machine learning platform that enables store owners to deliver real-time '1-on-1 customer personalization' to boost conversions and improve online sales.

ShopIQ, an enterprise-grade advanced e-commerce analytics solution is built by IQLECT, a data analytics startup. ShopIQ provides small, medium and large sized e-commerce businesses easy access to affordable analytics and machine learning capabilities. With the power of data-driven actionable insights, businesses can optimize their online store and drive better sales.

The platform is equipped with advanced reporting features and built-in as well as customizable KPIs that provide deeper insights related to user analysis, cart analysis, product analysis, order analysis among
other key business metrics. Retailers can make streamlined, data-driven decisions faster in an automated manner.

They will also be able to understand the full impact of their store's data through interactive, easy-to-use and fully-customizable dashboards.Sachin Sinha, CEO and Founder at IQLECT, says, "ShopIQ brings enterprise-grade, powerful, yet affordable real-time predictive analytics to e-commerce businesses."

With IQLECT's technology, e-commerce businesses will be able to process large volumes of data from thousands of data points seamlessly. They can use valuable insights from actual clickstream data to chart their store's growth and performance. This would help in addressing issues related to cart abandonment, checkout failure, customer engagement, personalization and take instant actions on them.

Highlighting the increasing dependence on data-driven e-commerce marketing, Prasadrao Gonuguntla, Manager - Frontend at IQLECT, says, "Data captured in real-time brings immense value to business intelligence. ShopIQ seeks to fill the gaps in analytics with real-time data."