The next big thing that all crave for in the startup ecosystem is not the brand name but of course, the eagerness to ‘Raise Funding’. And in this rat-race, not just Indian entrepreneurs but entrepreneurs across the world struggle. It is not easy taking something from an idea all the way to a stable organization. But if one is able to generate funds then definitely, the level to expand beyond horizons seems to be an easy task.

Starting up and ideation is a big risk for budding startups. Hence it is rightly said, ‘If an idea doesn’t fail, it is not a new idea. To succeed you must fail and be proud of those mistakes.’ Looking into the huge foray of the budding entrepreneurs and given a shape to the millennial ideas as well as dream, a lot of investors, VCs and fundraisers have joined hands to support them and aid them to reflect their ideas through innovations.

India at present is considered to be a large market from a scale opportunity and this is why investors are here. These investors are helping the startups to shoot the stars. In the recent few years, a lot of ups & downs were

observed in the fundraising cycle, one being the most as the investments were being made with the philosophy of spray and pray. On the other, hand small investments in many areas yet, substantial result. But 2017 showcased a year for the investment & funding. However, the first part of the year was little slow to catch the pace but the latter part saw some higher results.

According to the latest report, the funding deals in the startups increased by 18 percent with closing more than 700 deals crossing different segments with a record high investment of $ 9.4 Bn, a growth traction of almost 1.35x when compared to the total investment of 2016. While eCommerce continued to be the heavy-investment arm for the Indian startup economy at the same the fintech, food, and healthcare sectors are also not left behind.

Not to be forgotten, that investment is a serious capital and the investors are also here to make the money, and not charity. On the ability of entrepreneurs to invest capital in the right areas, will help them scale rapidly

Recently, Zomata's heavy funding of $200 million raised from Ant Financials, an affiliate of Alibaba Group, Amazon backed Akco – India’s first digital startup, to Paytm by Ant, the era of investment is flourishing.

While a few emerged as tiny competitors making it to the larger foray, there are zillions who aim the same and disrupt the system through ideation, innovation, and funding.

Not to be forgotten, that investment is a serious capital and the investors are also here to make the money, and not charity. On the ability of entrepreneurs to invest capital in the right areas, will help them scale rapidly.