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WhatsApp Stories Now Has 450 Million Daily Users, A Lot More Than Snapchat
Thursday, 03 May 2018, 19:23 IST
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The growing base of WhatsApp Stories comes even as Snapchat is seeing its growth slowdown with just 191 million daily users being reported in the company’s Q1 2018 results. Snapchat’s fall takes place at a time when the app’s redesign had not gone down so well with consumers. Snapchat’s decision to club ‘Influencer’ and ‘Celebrity Stories’ in the ‘Discover’ tab has met with criticism from a lot of its core user base, who were left confused about the design. Plus the lack of the dedicated ‘Stories’ tab has meant that not many users are uploading their daily updates via the platform because the viewership has taken a fall.
Both WhatsApp and Instagram have made gains in the Stories segment, ahead of Snapchat, which originally had the feature. Still, it should be noted that when WhatsApp launched the Stories feature, it did not receive such positive feedback. In fact, many had asked for WhatsApp to bring back the original text based Status feature, which had been replaced by the new video and photo heavy Status feature. The messaging app had then obliged its users and brought back the text-based Status feature as well.
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The other advantage with WhatsApp Stories or Status is that the platform has over 1.5 billion users, which means a much larger user base compared to apps like Snapchat. In fact, even Instagram’s user base is nearly 1 billion and the photo-sharing app has close to 800 million users. WhatsApp is popular in India with nearly 200 million users, and that’s a big number in one of the most important markets in the world. The success of WhatsApp Status feature proves that Facebook and co made the right decision when introducing the feature across the family of apps.
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The growing base of WhatsApp Stories comes even as Snapchat is seeing its growth slowdown with just 191 million daily users being reported in the company’s Q1 2018 results
The other advantage with WhatsApp Stories or Status is that the platform has over 1.5 billion users, which means a much larger user base compared to apps like Snapchat. In fact, even Instagram’s user base is nearly 1 billion and the photo-sharing app has close to 800 million users. WhatsApp is popular in India with nearly 200 million users, and that’s a big number in one of the most important markets in the world. The success of WhatsApp Status feature proves that Facebook and co made the right decision when introducing the feature across the family of apps.